In practice · Beauty industry
The right look.A better understanding.
During a motor race, two friends discover a beauty pop-up. They are looking for a bolder look for the evening. Overmind combines personal voice guidance with exploring what draws people to this experience.
The experience
From the first spark of interest
to an open conversation.
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Getting started
At the motor race, “The Lip Lab” invites visitors to try its products. Two friends scan the QR code at the beauty pop-up, start the conversation on their smartphone and allow microphone access.
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Advice
The voice assistant asks about the occasion and the desired look. “For tonight”, “a bit bolder”: using approved product information, it suggests combining brown lip liner with gloss.
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Voluntary feedback
The voice assistant asks what brought the visitor to the pop-up. “The race. And now the look!” links the occasion with the look she wants for the evening. This feedback remains voluntary.
What the team can learn
Understand what draws people
to the experience.
Explicit statements become structured information: the occasion, desired look and reason for visiting. The product recommendation is recorded separately – it is not a preference stated by the visitor.
When combined across several conversations, this information can provide direction: which looks are people looking for? What role does the motor race play in visits to the beauty pop-up? The team reviews the patterns and decides how advice, product selection and future activations fit the event context.
AI-generated concept film featuring a fictional brand and use case. The example analysis contains no actual campaign results. Voluntary feedback is analysed only with consent. Spoken in English.
