New Model Army: Digital Workers Go AI and 24/7
Intelligent, enterprise-ready, and seamlessly embedded in your operations—digital workers bring advanced AI technology to your team, scaling effortlessly to drive outcomes and push productivity. That’s how 11x.ai thinks about our brave new world and they seem to be right. They state: “The world drowns in incremental, useless software. Every company is burdened with dozens of tools that create more problems than they solve. Knowledge workers are reduced to data entry robots. Salespeople are shackled to mechanical tasks instead of building real relationships—72% of a sales team’s time is spent on non-selling activities. This is a disaster.”
1. Introduction
Sales is the lifeblood of every business. Human sales teams are constrained by time and capacity. 11x.ai aims to transform this reality with the world’s first truly autonomous AI sales force. Digital workers “Alice” and “Jordan”, don’t just work alongside companies’ sales teams—they are a team by themselves, operating 24/7 across every channel. From voice calls to email campaigns to LinkedIn outreach, they execute complete sales workflows with superhuman efficiency. This isn’t automation; it’s the multiplication of revenue potential. Again, both are not visual avatars but/and voice respectively automation tools.
ChapGPT says about 11x.ai:
11x.ai specialises in creating AI-driven “digital workers” to enhance sales processes and operational efficiency. Its flagship product, “Alice”, functions as an AI Sales Development Representative (SDR) to automate and personalise sales tasks, including lead sourcing, initial outreach, follow-ups, and meeting scheduling. This allows businesses to scale outreach without increasing headcount while improving pipeline quality.
Another key offering is “Jordan”, an AI phone agent that handles customer interactions, adapts to individual business needs and ensures 24/7 availability. Both solutions focus on maximising productivity by automating repetitive tasks while delivering personalised and contextual interactions.
(Although visualised, “Alice” and “Jordan” don’t “own” a face.)
11x.ai integrates seamlessly with existing systems like CRMs, email platforms, and analytics tools to ensure streamlined operations. Their approach provides businesses with scalable, cost-effective solutions that maintain personalisation at scale.
But now comes a catch. Using 11x.ai in Europe requires “extra” compliance with GDPR, ensuring proper consent, data security, and transparency in processing personal data. For “Jordan” that means that he is likely to be engaged in inbound activities or consented outbound calls (which is a bit tricky these days).
Businesses must evaluate whether the platform adheres to European data protection laws, especially for cross-border data transfers and automated decision-making. A Data Processing Agreement (DPA) may be necessary and organisations should confirm 11x.ai’s compliance documentation. Consulting legal experts is advised to avoid risks associated with non-compliance while leveraging AI for outreach effectively.
2. Adaption and integration challenges
But how do people on the other side of the phone deal with such an approach? Are they afraid of talking, are they even hanging up the phone? 11x.ai has already gathered some practical experience with existing clients.
Spectinga, one of their first clients, states “It was about a week before we had a working prototype, and within another week, Jordan was fully operational and doing exactly what we needed. I was worried about how customers might react to AI, but it hasn’t been a problem. People haven’t hung up. We’ve already seen decent hit rates and are excited about scaling further.“
After asking ChatGPT, we have summarised its answer and added our thoughts:
Adopting 11x.ai services, such as AI-driven sales automation tools like Alice or phone agents like Jordan, may pose the following customer adaptation challenges:
1. Integration Complexity: Integrating AI tools with existing systems like CRM or email platforms can be technically challenging, requiring time and expertise for seamless functionality. We’ll explore it with one of our partners Pipelinersales.
2. User Resistance: Teams may resist adopting AI-driven tools due to fear of job displacement or reluctance to change established workflows. In fact that might be true, but such services might allow sales teams to focus on more human relation building.
3. Customization Needs: As 11x.ai solutions rely on personalization, companies may face challenges in customising the tools to fit their unique processes and industry requirements. We’ll explore it in our 11x.ai training environment, where we’ll play around with data input processes and tailored “Jordans”.
4. Data Dependence: The effectiveness of AI solutions depends heavily on the quality and availability of customer and operational data, which might require additional efforts in data organisation and cleanup. This is a valid point, as Jordan and Alice depend on their data inputs. Even for customer care, there is a need to have past calls available to teach proper “language” and prioritise topics.
6. ROI Uncertainty: New adopters may struggle to quantify the immediate return on investment (ROI) from AI, especially if their sales processes are already optimised. I don’t agree with that, as there is a measurable value available, given the fact that companies have build success metrics on past actions.
7. Trust in Automation: Users might initially hesitate to delegate critical customer-facing tasks to AI due to concerns about accuracy and maintaining a personal touch. I think that the implementation is a C-level decision, focusing on strategic success and continuous improvement cycles. Trust it or leave it.
3. Real Impact on Sales
For another client of 11x, Jordan worked miracles: “He handles personalized phone calls, schedules meetings, and responds to Connecteam’s 120,000 monthly calls, targeting close lost opportunities that the SDR team couldn’t engage due to capacity constraints.
The impact wasn’t just operational, though; 11x unlocked hyper-personalized engagement. Jordan seamlessly delivers intent-based follow-ups via phone, giving Connecteam access to leads that had previously been out of reach. With dynamic messaging for niche audiences, Connecteam now has a whole new way to connect and multiply engagement.” According to their analysis data, Jordan handled 120k phone calls with a conversion rate of around 40% every month, saving them over USD 450k of annual SDR salaries.
With Jordan handling meeting confirmations and follow-ups, Connecteam had more warm leads show up for demos and other sales calls.
Sounds promising, doesn’t it? Now, we have to turn our attention to the costs and ROI of such a new technology engagement.
4. Pricing
11x.ai employs a task-based pricing model designed to align costs with business needs. Their service, driven by the AI worker “Alice,” automates sales development processes like lead generation and email outreach.
We discussed pricing with 11x.ai and defined the starting cost as approximately $5,000 per month, covering up to 3,000 contacts and enabling the system to send about 15,000 emails monthly. The cost per email in this structure is approximately $1.67. While effective for scaling outreach efforts, this model may feel steep for smaller businesses or initial evaluations.
7. Jump Start
Are you ready to analyse your readiness for AI? We offer initial consulting free of charge in a program called “JumpStart (PJS). Contact us now for more!
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